Hospitality players have become much more aware of the competitive benefit technology can bring to their venues. Wireless internet access and flat- screen TVs are already in the top of people’ requirements. Besides amenities and the property itself internal and … Continue reading
The concept of digital signage in restaurants is not quite a novelty yet it’s definitely far from being a mainstream phenomenon. As Bill Yanckey from DigitalSignageToday puts it” Food can be beautiful” and digital signage helps at marketing it more … Continue reading
Is digital signage a part of your online marketing strategy? If not, why not? Online marketing experts, Bigfoot Digital, share best practices for attracting and retaining digital signage audiences. Online marketing is driving significant changes in the technology industry, including … Continue reading
An important aspect in the digital signage industry is educating the end- user firstly about what digital signage is and secondly about its benefits (why would they need it and what would it bring to them). If one still believes … Continue reading
Jargon getting you confused? Need to understand what these terms mean? If the answer is yes then you need our Free Digital Signage Glossary. The reason why and the point of difference Experience taught us that common terms for digital … Continue reading
Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading
Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading
Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading
Recently I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling Enterprise level software to … Continue reading
Advertising, it’s all around. TV, newspapers, magazines or the Internet, the sales of advertising space has never been so prominent. The Digital Out Of Home market or DOOH for short, has grown over the last 10-year and it continues … Continue reading
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