Tips for Installing and Using Digital Signage on Vehicles

One of the most effective ways to advertise is through the use of digital signage. This is because digital signage is not limited to one space, like a traditional paper ads, and can easily be displayed in different locations. Our article on the ‘5 Great Digital Signage Advertising Tips’ explained how digital signage is popular in places where there is significant dwell time (a place where a customer is static for a period of time).

However, digital signs can be used in all manner of ways and in this post we will look at how it can be used on vehicles. 

Advertise on taxi-tops

When it comes to advertising on taxis, this is one area where mobile digital signage has already taken off. Local businesses have found that there are numerous advantages that come with advertising on a taxi. Taxis travel to different parts of the city every day and have a high level of exposure. A good example of this is London’s black cabs, as they will often display digital signage showcasing the latest tourists attractions. As they regularly stop at top tourist spots, this is a good way to promote the attractions to their target market. The digital signs will often show clips of the attraction and where to buy tickets. With such a small space to advertise, the content has to be concise and straight to the point. Most adverts use images, accompanied by catchy slogans as hooks. 

Use large lorries

Though not as common in the UK as it is in the United States, large vehicle signage is becoming more and more common on the country’s roads. In Digital Marketing Magazine’s explanation of how effective lorry advertising can be they detail how the vehicles can be used to create high tech adverts using 3D effects. A lorry’s reach is potentially even larger than that of a taxi as they go on long haul journeys across the country. Companies will often tackle a specific route, such as the M1, which is a major transport and public route.

These long journeys will provide the perfect opportunity for truck ads to be seen by a wide variety of potential customers and is becoming a very popular form of advertising. 

The rise of digital signs on UK roads

The Week details how digital signage is becoming increasingly common on roads as part of an effort to increase road safety. Digital in-car road signs could soon be able to transmit traffic information and warnings directly to motorists in their cars, with the information ranging anywhere from warnings about traffic jams up ahead to notifications on nearby road works. The groundwork for this has already been laid out, as a similar technology is being used by fleet companies across the country.  Verizon Connect explains how fleet companies are able to send alerts to their drivers when unsafe behaviour is automatically detected. This allows the driver to alter their driving.

Digital signs will soon be able to do the same if a motorist is speeding. Due to the many benefits that these developments could potentially bring, we could see the widespread use of digital signage on our roads very soon. In terms of advertising these digital signs on roads may also be able to beam adverts directly to a vehicle’s dashboard as they pass certain areas. Expect to see more digital signage on vehicles and roads as it becomes easier to install these features.

As the advertising world continues to become more digitally-originated, more companies will take advantage of the viewing scope that using digital signs on vehicles will bring. 

exclusively written for by Emma Greene

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