Here are five tips on how to create more engaging touchscreen content. If you have any more tips leave them in the comments below. Give your audience options. Everyone learns differently. Allow your audience … Continue reading
Author Archives: hsmith
The Psychological Power of Touchscreens
Now that digitalsignage.NET supports the creation of touch screen enabled content as well as more traditional digital signage, we thought it would be a good idea to look at the science behind the use of touch screens. Even Animals & … Continue reading
Screen Placement tips – Summary
Over the last few weeks we have been discussing some of the things that the professional advertising industry use to quantify the value of an advertising location, and how and SME can leverage this knowledge and experience to work out … Continue reading
Screen Placement tip #7 – Content
It may sound bizarre to talk about content when discussing where best to place screens for maximum impact, but where you decide to place your screens should have a bearing on content and vice versa. Let’s look at a few … Continue reading
Screen Placement tip #6 – Dwell Time
Dwell time is an often used term in the world of websites such as this one, where site owners want people to stay as long as possible on their website, generally in the hope that they will become fans / … Continue reading
Screen Placement tip #5 – Time of exposure
This is not so much about where best to place a digital signage screen (although it should be considered), but rather what is your content strategy for the screen once you have taken the decision where to locate it. Time … Continue reading
Screen Placement tip #4 – Clutter
When talking about clutter and digital signage, even non advertising related let us first look at the Wikipedia description of clutter – Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to … Continue reading
Digital signage screen placement tip #3 – Cone of Vision & Eccentricity
When considering where to best place a digital signage screen it is always best to consider the way that the human eye works. There are two primary parameters to consider when looking for the ideal location for your screen, the … Continue reading
Screen Placement tip #2 – Postar (Route) and how it can benefit the SME
Route (formerly known as POSTAR) produces audience estimates for the out-of-home advertising industry in the UK. The data that they make available informs subscribers how many people see an advertising campaign, and how often they do so. The information is … Continue reading
Screen Placement for Digital Signage – tip #1
Over the coming days & weeks we will be providing a series of Screen placement tips. These tips will be based upon Retail best practices for signage, as well as looking at how the big advertising companies quantify the … Continue reading