xWe use cookies to help us provide you with a better website. To find out more, please read our cookie policy.

10 reasons why digital signage is useful

Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading

3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading

The Cost of Customer Acquisition.

Recently I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling Enterprise level software to … Continue reading

Dynamax Recommended Reading List – #5

This will be the last recommended reading for a while, but we will come back with more as they come to us. I just love books that dispel the adage that management of a business has to be done a … Continue reading

Dynamax Recommended Reading List – #4

  I am not sure if this book portrays a utopian view of the future of mankind or a dystopian one (I err on the side of utopian probably). However what it does is introduce the reader, from one of … Continue reading

Dynamax Recommended Reading List – #3

I love people that challenge the status quo, especially when it comes to management and how best to run your company. One such individual who challenges continuously is a gentlemen by the name of Jason Fried. Jason and his partner David … Continue reading

Dynamax Recommended Reading List – #2

I always remember when Dynamax decided to go down the SaaS route rather than where we had come from which was the Out Of Home Advertising sector. In our old markets (we we still serve today by the way) a … Continue reading

Dynamax Recommended Reading List #1

Although we are not a book store or book reviewer we thought we would now and again share books that may have some relevance to digital signage. Today’s book recommendation is ‘Why we buy – the science of shopping”, by … Continue reading