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Can digital signage improve your marketing?

The possibilities for digital signage are already big, but they are still getting bigger. According to a study by Arbitron, 47% of those who have seen a digital signage screen in the past 30 days specifically recall seeing the content.   As we … Continue reading


Are Pokemon Go and Digital Signage symbiotic?

Pokemon Go as most of us know is the latest ‘App’ game craze, and is taking the world by storm and has netted approx. £105m. thus far according to Techcrunch, and is currently netting approx. £6m. per day. So what is … Continue reading

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10 reasons why digital signage is useful

Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading


3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading


The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading


Dynamax Recommended Reading List – #4

  I am not sure if this book portrays a utopian view of the future of mankind or a dystopian one (I err on the side of utopian probably). However what it does is introduce the reader, from one of … Continue reading


Dynamax Recommended Reading List – #3

I love people that challenge the status quo, especially when it comes to management and how best to run your company. One such individual who challenges continuously is a gentlemen by the name of Jason Fried. Jason and his partner David … Continue reading