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3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading

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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

books

Dynamax Recommended Reading List – #4

  I am not sure if this book portrays a utopian view of the future of mankind or a dystopian one (I err on the side of utopian probably). However what it does is introduce the reader, from one of … Continue reading

books

Dynamax Recommended Reading List – #3

I love people that challenge the status quo, especially when it comes to management and how best to run your company. One such individual who challenges continuously is a gentlemen by the name of Jason Fried. Jason and his partner David … Continue reading

books

Dynamax Recommended Reading List – #2

I always remember when Dynamax decided to go down the SaaS routs rather than where we had come from which was the Out Of Home Advertising sector. In our old markets (we we still serve today by the way) a … Continue reading

books

Dynamax Recommended Reading List.

Although we are not a book store or book reviewer we thought we would now and again share books that may have some relevance to digital signage. Today’s book recommendation is ‘Why we buy – the science of shopping”, by … Continue reading

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Displays for Digital Signage – Part 6 – The Future

In our last article on displays for digital signage we looked at LED screens and their advantages and disadvantages. Now we dust of our crystal ball and take a quick look at a few upcoming display technologies and their possible suitability in digital … Continue reading

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Displays for Digital Signage – Part 5 – LED Screens

In our last article on displays for digital signage we looked at Plasma screens and their advantages and disadvantages. Now we turn our attention to the ‘Elephant in the room’ (literally) namely LED screens and their suitability in digital signage installations. LED screens … Continue reading