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3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading

Jungle Jims

It’s child’s play for Media Gro

Media Gro, is a modern media company, offering business customers a range of advertising media platforms. Using digital signage displays, they offer a cost effective way to showcase customer offers and services             Two recent … Continue reading

E_Ink_logo

E Ink Announces Advanced Color ePaper for Digital Signage.

E-Ink have finally announced what looks like a potential game changer in the world of Retail digital signage.   Called Advanced Color ePaper (ACeP), it’s a big leap above the company’s aging Triton tech, which could only display around 4,000 colors. Basically, … Continue reading

eaton

Will digital signage be at EURO 2016?

With all the excitement around the upcoming EURO 2016 games I set about wondering how digital signage may figure in the marketing mix of the stadiums involved. But first, full disclosure, I know absolutely nothing about football, so that makes me eminently … Continue reading

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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

Public sector

7 reasons why healthcare institutions need digital signage

  Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading