Organisers of the London Fashion Week, the highly prestigious event taking place at the moment, chose an innovative way to promote it and keep the London fashionistas abreast of latest presentations. Photos from various shows are being shared with the capital’s fashion conscious but busy audience via digital displays located in London’s tube stations [...]
Continuing the series of ”What we’ve read and liked in the past week” and without further introductions here are our 4 picks: 1) Industry publication, Digital Signage Today makes it to the top with its article commentary written by Jose Avalos ”Digital signage and the interactive brand”. He gives some interesting examples of interactive [...]
We are glad to announce Review Systems as our newest client. Based in Blackpool, Lancashire the multimedia company specialises in building and managing advertising networks in locations such as MOT dealerships, insurance brokers or finance offices across the UK. Selling advertising space to more than 120 clients, Review Systems uses digitalsignage.NET to schedule and [...]
Our Support team deals with (who else than) clients & end-users every day- they are either IT staff, small business owners, networks administrators or resellers & VAR’s of digitalsignage.NET. We get calls from them everyday (or more often) and in some way, we got to know them. So we thought to show our appreciation today [...]
Every once in a while we publish some of the press releases reaching our inbox that we find relevant to our industry and audience. Here’s the newest one received today, from the video advertising realm. We are told that HIRO Media, the leading video ad management and serving platform for content owners, publishers and media [...]
ZDNET has recenty hosted a webcast on things to expect in 2012 as a small business in terms of technology. Among the things they mentioned were mobile, cloud- computing, the paperless office, apps, displays and the consumerisation of IT. We’re going to give you a brief overview of the highlighted trends on each of these [...]
From the series of ”funky outdoor advertising ideas” from our land and abroad- here are our picks for the week. Press and sniff or the story of the scented ads JCDecaux did it again. This time advertising Mccain’s ready baked potatoes on bus shelters across the UK. What’s special about these displays is the fact [...]
The end customer, of course. Industry leading publication-DailyDOOH signaled today the attrition war going on between Korean and Japanese display manufacturers, who are reporting huge losses for the last Q of 2011 (and not only). According to the publication, these companies are expected to launch a price war in 2012, which might be a worrying [...]
Digital place- based advertising is about connecting you to the right audience at the right place, when this cares most about you. It’s about delivering targeted, accurate communications with no or as little competitive noise as possible. And because it’s digital, it also involves real-time, instant communications. In today’s difficult economic conditions, small businesses need [...]
Kinetic and Joule’s newest research on outdoor mobile technology usage reveals the strong connection between out-of-home advertising and mobile content. According to their findings, 38% of mobile app users have looked for a brand or an application online after seeing it advertised outdoors, 15% of respondents indicated that they have been prompted by Out of [...]
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