corporate communications for non- wired employees

Using digital signage to target non-wired employees

May 15

  If when mentioning corporate communications, most of us think intranet and emails, it’s because we imagine staff as white-collar employees, sat at their desk in front of computers, tending to forget about a very important segment of the workforce – the non-wired one. Field technicians, sales executives, logistics personnel, and staff in production facilities [...]

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advertising for small businesses

Non-traditional advertising for small businesses

May 10

  With the UK economy facing its first double-dip recession since 1970, small businesses have to become more ingenious at attracting their prospects’ attention and a share of their wallets. With traditional advertising methods (print, radio and/or TV ads) becoming more expensive yet remaining as inoportune at reaching narrow audiences as always, entrepreneurs should look [...]

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indoor digital displays

Fun video: how the home of the future might look like…

Apr 30

  Few of us thought, wrote or spoke about the use of digital signage or digital screens in homes. But this video, produced by a company outside our industry, indicates that this could happen in the future. And if you remember the ‘Star Trek house‘ in Leicestershire, UK, featured by technology publications around 5 years [...]

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store ads and shopping lists

New report shows store ads make consumers spend more

Apr 26

With difficult economic conditions across Europe and the US, shoppers maintain their recession-adjusted behaviour, refraining from embracing more ‘liberal’ buying habits.  The shopping list became an important pillar of this austere conduct, but how much do consumers really stick to it while in the store? A recent study of the Integer Group, one of the [...]

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digital public communications

Pay phones in NYC are replaced by touch-screen tablets

Apr 23

  500 of the somehow obsolete New York City pay phones have been recently replaced with 32” interactive tablets, according to the French digital publication Next51.net. The tablets are Internet-connected so they can offer location- based information (nearby restaurants, traffic updates etc.) in several languages and allow passers-by to check their emails and use Skype [...]

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digital information display

Merseyrail makes information travel faster with digitalsignage.NET

Apr 19

  We are glad to announce that our cloud-based product was selected by Liverpool- based train operating company to power their corporate communications network across all their sites. digitalsignage.NET allows staff to display site-relevant communications in conjunction with headquarters’ messages addressed to all employees. When approaching us, Merseyrail already had a system in place, the [...]

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Microsoft's interactive map

The interactive map that ‘knows’ who you are

Apr 5

  In an article published today by Techcrunch, Microsoft announces its new technology that, just as Google’s ProjectGlass, intends to ‘make the world more user- specific’.  In this case, Microsoft’s SemanticMap allows the digital map to adapt to a user’s location and body orientation,  employing 3 types of technology that have become very acclaimed  in [...]

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POS technology in chocolate store

Danish store uses tablets to sell chocolate for…good deeds (video)

Apr 2

  In the ‘’Generous Store’’ of Anthon Berg in Copenhagen, chocolates cost nothing but good deeds, because, as the brand’s founder put it more than 125 years ago, ‘’We are never too generous’’. Chocolate lovers are invited to use a tablet to commence the payment procedure- selecting the friend on Facebook that will benefit from [...]

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digital advertising displays in QR restaurant

Taking digital signage to the Caribbean

Mar 29

  digitalsignage.NET- our cloud-based product will be introduced to new markets thanks to Exen2ric’s expansion into the Carribean. Exen2ric, our newest partner, delivers an impressive range of data solutions including electronic signature interfaces such as multiline information panels and fully integrated digital signage displays with advanced touch-screen functionality. Given Exen2ric’s local knowledge and contacts, addressing [...]

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creative outdoor advertising

Video: The ‘invisible’ Mercedes car

Mar 27

  Wanting to highlight its new fuel- cell vehicle, the well-known German brand did so by trying to make it as ”invisible” to the public as it is to the environment. The mirror effect was created by covering the car with tiny LED’s and installing a camera on the other side of the vehicle that [...]

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