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Visual content for digital signage & what we’ve learned from our clients

  People prefer images to text. This statement is particularly true for the web, as images help us navigate through the information clutter easier. We believe that pretty pictures and videos are the way to go when it comes to … Continue reading

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Can digital signage improve your marketing?

The possibilities for digital signage are already big, but they are still getting bigger. According to a study by Arbitron, 47% of those who have seen a digital signage screen in the past 30 days specifically recall seeing the content.   As we … Continue reading

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Four advantages of digital signage in retail

Why use signage systems in retail? Digital signage is a very powerful tool, especially in the retail world. Digital information screens can be used throughout the store for branding, merchandising, promoting products and entertaining customers. Not only are they visually appealing, but … Continue reading

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Are Pokemon Go and Digital Signage symbiotic?

Pokemon Go as most of us know is the latest ‘App’ game craze, and is taking the world by storm and has netted approx. £105m. thus far according to Techcrunch, and is currently netting approx. £6m. per day. So what is … Continue reading

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10 reasons why digital signage is useful

Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading

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3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading

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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

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7 reasons why healthcare institutions need digital signage

  Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading

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Top 5 reasons why Higher Education institutions need digital signage

20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading