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Can digital signage improve your marketing?

The possibilities for digital signage are already big, but they are still getting bigger. According to a study by Arbitron, 47% of those who have seen a digital signage screen in the past 30 days specifically recall seeing the content.   As we … Continue reading

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Four advantages of digital signage in retail

Why use signage systems in retail? Digital signage is a very powerful tool, especially in the retail world. Digital information screens can be used throughout the store for branding, merchandising, promoting products and entertaining customers. Not only are they visually appealing, but … Continue reading

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Are Pokemon Go and Digital Signage symbiotic?

Pokemon Go as most of us know is the latest ‘App’ game craze, and is taking the world by storm and has netted approx. £105m. thus far according to Techcrunch, and is currently netting approx. £6m. per day. So what is … Continue reading

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10 reasons why digital signage is useful

Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading

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3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading

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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

Public sector

7 reasons why healthcare institutions need digital signage

  Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading

digital signage in education

Top 5 reasons why Higher Education institutions need digital signage

20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading

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A check list for your digital signage solution

  Read this if you’re asking yourself the most important question that someone looking for a digital signage solution has in mind: ”What do I need to buy?”*. So for making things easier for you we came up with a … Continue reading

books

Dynamax Recommended Reading List – #5

This will be the last recommended reading for a while, but we will come back with more as they come to us. I just love books that dispel the adage that management of a business has to be done a … Continue reading