Despite businesses in the past being hesitant to incorporate signage into their marketing strategy, forward thinking corporates are now seizing the opportunity to attract attention, leverage up-sells and influence purchasing decisions. Here are 7 of the drivers that are accelerating … Continue reading
20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading
People prefer images to text. This statement is particularly true for the web, as images help us navigate through the information clutter easier. We believe that pretty pictures and videos are the way to go when it comes to … Continue reading
Pokemon Go as most of us know is the latest ‘App’ game craze, and is taking the world by storm and has netted approx. £105m. thus far according to Techcrunch, and is currently netting approx. £6m. per day. So what is … Continue reading
E-Ink have finally announced what looks like a potential game changer in the world of Retail digital signage. Called Advanced Color ePaper (ACeP), it’s a big leap above the company’s aging Triton tech, which could only display around 4,000 colors. Basically, … Continue reading
With all the excitement around the upcoming EURO 2016 games I set about wondering how digital signage may figure in the marketing mix of the stadiums involved. But first, full disclosure, I know absolutely nothing about football, so that makes me eminently … Continue reading
This outdoor LCD screen was used on a street corner in Stockholm to advertise Samsung’s new Galaxy 6s Edge. The phone has a wrap-around screen that goes from edge … Continue reading
Anyone fancy a citywide Gigabit WiFi network in their city? Well according to the blurb… “LinkNYC is a first-of-its-kind communications network that will bring the fastest available municipal Wi-Fi to millions of New Yorkers, small businesses, and visitors. The five-borough … Continue reading
Mobile technology and the accompanying app marketplace is the fastest growing industry in all of history. Mobile app revenues alone reached almost $35 million in 2014 and by 2016 they are expected to surpass $58 million. Even more amazing, the … Continue reading
Over the past year many people have been questioning whether digital advertising screens are, or should be taking over traditional advertising. First of all let’s take into account what types of advertising are considered as ‘traditional’: Newspapers & Magazines Direct … Continue reading
