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pokemongonewinfo

Are Pokemon Go and Digital Signage symbiotic?

Pokemon Go as most of us know is the latest ‘App’ game craze, and is taking the world by storm and has netted approx. £105m. thus far according to Techcrunch, and is currently netting approx. £6m. per day. So what is … Continue reading

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10 reasons why digital signage is useful

Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading

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3 strategies for Increasing Customer Lifetime Value (LTV)

Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading

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E Ink Announces Advanced Color ePaper for Digital Signage.

E-Ink have finally announced what looks like a potential game changer in the world of Retail digital signage.   Called Advanced Color ePaper (ACeP), it’s a big leap above the company’s aging Triton tech, which could only display around 4,000 colors. Basically, … Continue reading

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Will digital signage be at EURO 2016?

With all the excitement around the upcoming EURO 2016 games I set about wondering how digital signage may figure in the marketing mix of the stadiums involved. But first, full disclosure, I know absolutely nothing about football, so that makes me eminently … Continue reading

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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

digital signage in education

Top 5 reasons why Higher Education institutions need digital signage

20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading

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Dynamax Recommended Reading List – #5

This will be the last recommended reading for a while, but we will come back with more as they come to us. I just love books that dispel the adage that management of a business has to be done a … Continue reading

books

Dynamax Recommended Reading List – #4

  I am not sure if this book portrays a utopian view of the future of mankind or a dystopian one (I err on the side of utopian probably). However what it does is introduce the reader, from one of … Continue reading