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Screen Placement tip #4 – Clutter

When talking about clutter and digital signage, even non advertising related let us first look at the Wikipedia description of clutter – Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to … Continue reading


Digital signage screen placement tip #3 – Cone of Vision & Eccentricity

When considering where to best place a digital signage screen it is always best to consider the way that the human eye works. There are two primary parameters to consider when looking for the ideal location for your screen, the … Continue reading


Screen Placement for Digital Signage – tip #1

  Over the coming days & weeks we will be providing a series of Screen placement tips. These tips will be based upon Retail best practices for signage, as well as looking at how the big advertising companies quantify the … Continue reading


7 Drivers Accelerating Digital Signage Adoption

Despite businesses in the past being hesitant to incorporate signage into their marketing strategy, forward thinking corporates are now seizing the opportunity to attract attention, leverage up-sells and influence purchasing decisions. Here are 7 of the drivers that are accelerating … Continue reading

digital signage in education

Top 5 reasons why Higher Education institutions need digital signage

20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading

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Visual content for digital signage & what we’ve learned from our clients

  People prefer images to text. This statement is particularly true for the web, as images help us navigate through the information clutter easier. We believe that pretty pictures and videos are the way to go when it comes to … Continue reading