Being a team of avid readers, we discover quite a few interesting or even thought-provoking articles every now & then and we’ve made it a point to regularly share them with you on our blog. And with the longer weekend … Continue reading
Category Archives: Marketing and Advertising
Cübb- The game is not over (update)
Almost two years ago we started covering the news of Cübb, a company that, in our opinion, had an interesting approach to outdoor advertising. You may remember their digiwalkers (shown on the right) or the Cyklops as they used to … Continue reading
Digital signage and Vine- where’s the common ground?
Any social media aficionado would be well- acquainted to ‘’Vine’’ by now- a mobile app introduced by Twitter that allows users to film and share 6-second videos. As they put it, this is just another way of sharing life in … Continue reading
9 News and Blog sites we recommend
Need some advice and knowledge on topics like digital signage, digital media, advertising and place- based content & services? Here are a few publications that we read when we need a boost of inspiration or we just want to … Continue reading
Save the physical store from extinction
In a nutshell, this is the main idea of a very interesting article published recently by Marketing Week. This piece, among others, makes marketers in the retail space attentive to the versatility of digital signage in the multi- channel age. … Continue reading
Holiday shopping- a few (mind- blowing) facts to know
You know we like statistics so here are our latest findinds in terms of data on Black Friday, Cyber Monday and the holiday shopping season in general. We hope you’ll find those useful and…your welcome! 1) 31.7% of shoppers said … Continue reading
Some more digital signage kung fu from Dynamax
When we thought we’ve seen it all, we’ve realised that we haven’t. The advertising industry seems to favour the use of screens so we’re continuing our series of digital signage in unexpected places. After Marie Claire’s video advert within … Continue reading
Another unusual place for a screen (inside a magazine!)
Last year we’ve talked about screens replacing bathroom mirrors and screens in fitting rooms (or Tweet mirrors) but we didn’t anticipate, at that time, that tiny screens in magazines will complete the list! Marie Claire is the first UK … Continue reading
Outdoor display helps you solve a crime in New York City
Among the many fun/ crazy news discovered today (such as the drum kit made up of chandeliers…) here’s one worth presenting on our blog (more extensively). News came to us that an interesting electromagnetic display made up of no … Continue reading
Digital signage in train stations- entertaining and eye-catching, new study shows
A study conducted by the French company Media Transport Pôles Gares in association with Illigo and the Conseil Supérieur de l’Audiovisuel (the French broadcasting regulator) shows commuters appreciate the presence of advertising screens in train stations. 86% of the interviewees … Continue reading