After bending screens, multiple- screens integration we find ourselves asking: what’s next? The answer appears to be found in a report belonging to The Centre for Future Studies that foresees a mood- aware DOOH environment. Based on a face- tracking algorithm … Continue reading
NanoLumens or the screens that bend
Have you ever thought that the display of a large screen would be as simple as hanging a mirror on the wall? No crew of experts needed nor hydraulic equipment. While maybe most of us didn’t, what we did use … Continue reading
The importance of media- adapted content
We’ve just come across an interesting interview about the importance of a value- added buying proposal. In other words agencies (who seem to prefer being involved in the content development part) recommend maintaining message consistency while adapting it to the … Continue reading
Screens instead of bathroom mirrors
Wondering what do bathroom mirrors have to do with screens or with digital signage? So did we until we had a look at this video. With the new pay-per-look idea it might become a choice of many brands that lend … Continue reading
The pay-per-look- DOOH’s new billing method?
As the industry evolves, new ways of measuring the efficiency outdoor advertising campaigns are arising. During the last DSE, Ayuda Media Systems presented its pay-per-look charging manner according to which advertisers are charged by a more exact metric- the number … Continue reading
Strengthening our commitment to the industry
Dynamax is increasing its presence within the online digital signage business community. The Signage Directory or the Digital Signage Directory are just few of the platforms we are currently using for signalling our knowledge exchange availability to actors from the market. … Continue reading
The advent of interactive DOOH
We’re happy to read an article about such an important topic of the day: DOOH’s connectivity. The key concept is: cross channel communication and the transition from monologue to dialogue, from a simple impression to expression. Connectivity is not only … Continue reading
Count me in as a Dynamax-ian
Hello everyone, As Dynamax increases its web based marketing strategy, there’s another person now behind the scenes! Howard kindly passed me the honour of updating/contributing to the blog as I’m digging deeper into the digital signage field. And wow, what … Continue reading
Dynamax welcomes new Marketing Executive.
We’d like to wish a warm welcome to Ana Udrea our new Inbound Marketing Executive. Ana’s interest in Digital Marketing and digital signage & DOOH as well as her previous experience and education in this field convinced Dynamax that she … Continue reading
How Apple’s new in app subscriptions affect iOS digital signage?
Yesterday Apple announced the new feature of ‘In App Subscriptions’ – Link Basically in a nut shell; any service offering an app with any sort of subscription component must now offer it within the app using the new in-app subscription … Continue reading