After bending screens, multiple- screens integration we find ourselves asking: what’s next? The answer appears to be found in a report belonging to The Centre for Future Studies that foresees a mood- aware DOOH environment. Based on a face- tracking algorithm connected with eyes and mouth expressions the system will be able to identify six mood patterns: happiness, anger, sadness, fear, surprise or disgust. On a positive note, the new trend has been labelled ”gladvertising” as it plans to oppose a viewer’s sadness with a cheering- up ad such as: a sunny holiday. The consumer- mood based Out Of Home advertising is practically about displaying an ad corresponding to an individual’s state of spirit. Now that sounds like personalisation to us!
Read more about the topic here.