Remember the fact that digital signage is all about delivering your message to the right audience, at the right time and to the right location, with the help of a screen and a digital signage software?
Well, Digital- Out-Of- Home specialist Cübb had an original take on the concept, physically taking the screens to the target audience of various brands wherever that may be. This time, the digiwalkers* or the Cyklops were sent on a special mission in one of the most important metro stations in Paris- Chatelet Les Halles. Their aim- informing commuters about the newest volume of Kid Paddle- a famous French comic book and sending them to the nearest book shop (i.e. FNAC from Forum des Halles) where a book signing session was taking place.
We are told that Samsung Mobile France is set to use the ”digiwalkers” for its new campaign and Youtube series ”The Geeks”- in an effort to make the message impossible to miss for the targeted population (20-30 year-olds as shown by the video). It’ll be interesting to see where this marketing campaign will be rolled out and to which parts of Paris the screens will be taken.
Mobile, interactive & digital- the principles behind this media concept
It’s not about reaching everybody but reaching the right audience with an interest in your message
- children were informed about the new volume of the comic book
More articles about the ”digiwalkers” are available here.
*The ‘digiwalker’ concept is brought to the UK by iDOOH Media Group.