We have had several customers recently coming to us after having used USB memory sticks* and SD media cards to manage their screens’ content for a while, most of them complaining about the system’s clunkiness and the amount of … Continue reading
‘’The static sign isn’t going to disappear but the ability to supply both static and digital, integrated to complement one another and maximize the effectiveness of both, will be a significant competitive edge for any sign-maker’’ notes Mark Pigou … Continue reading
In the past year we’ve addressed different topics from the digital signage realm- from news, to commentary, tips and resources which sparked various levels of interest among our readers. Some of the most popular ones were related to important … Continue reading
Here is a very good example of how digital signage and social media can be used in store for promoting a product and encouraging customers to actively get involved in making prices fall. The following article is a rendering of … Continue reading
Kinetic’ s 2011 UK Digital Out Of Home Handbook has been officially released this week, a must read publication for anyone interested in this topic, as voices within the industry say. The research conducted together with Grand Visual, summarizes the … Continue reading
It’s not exactly digital-out-of-home nor digital signage but it is about reaching people on the go with the right information. It also involves the famous QR codes. South- Koreans are the world’s second busiest people in terms of working … Continue reading
In a fast moving world when something happens every minute people are interested in keeping informed about the latest news wherever they are and wherever they go. Smartphones democratised the ”consumption of news on the go” and have increased the … Continue reading
ScreenMediaExpo is over and we are now back from London where people from further away than us came to showcase their products and/or present their views on the DOOH’s market trends. With all the innovations we’ve read about just few … Continue reading
Pascal Cübb is the CEO and founder of Cübb, the company that has recently deployed the ”digiwalkers” (the term used by iDOOH Media- one of their partners in the UK ) or the Cyklops as they call it in France for Virgin … Continue reading
It seems that companies of various sizes, types and from various locations begin to understand the benefits of customer engagement and more and more solutions are developed to address this rising interest. Here are 5 examples recently mentioned in industry … Continue reading
