The fire alarm goes off and everyone’ s asking what are they suppose to do. Before instructions are remembered (or not) and panic is mounting a screen informing people what’s happening and how to react could prove more than handy. … Continue reading
Category Archives: Digital Signage
DOOH’s future looks bright
‘’The digital element of the OOH market is undoubtedly the fastest growing sector, driven in part by an explosion of investment in new screens’’ (Paul Brindley Commercial Director, Heathrow Express). ‘’This year will continue to drive a fundamental change in … Continue reading
Japan’s disaster and the LCD industry
Consumer Lifestyle News’ Quake Analysis highlights the effects of Japan’s natural disaster on an important aspect for the digital signage sector: the LCD manufacturers’ production capability. As Japan is the main source of LCD components their limited capacity to produce … Continue reading
Digital Signage and Augmented Reality
An interesting shopping concept was launched by Zugara’s Webcam Social Shopper at DEMO 2011 enabling consumers to try clothes on using just a webcam and an augmented reality software embedded in an e-commerce website. And wait! There’s more to that! … Continue reading
Marketing the DOOH
Programmers often remind me of a simple programming maxim: The easier you make it for the end user (the customer), the more complex the challenge for the programmer. I am often reminded of that saying when I consider the myriad … Continue reading
New advertising regulations anger French media agencies.
The new outdoor advertising regulations issued by the Ministry for Ecology in France are met with strong disagreement by media agencies that deem them ”contrary to the law” and ”irresponsible”. These rules set at a national level limit the size of the … Continue reading
iPad2- a possible threat to digital signboards?
We’ve been reading some interesting articles, including one released by Apple itself, addressing the iPad’s capacity to be used as a digital signage hardware. As shown below its screen is large enough to substitute a digital signboard and it doesn’t … Continue reading
Instantly customised ads in NYC.
Exciting news from New York about taking place- based media to another level. The personal one. Imagine being able to display the ad corresponding to the individual’s buying patterns exactly when he/she is shopping. Armed with data about 80 million … Continue reading
NanoLumens or the screens that bend
Have you ever thought that the display of a large screen would be as simple as hanging a mirror on the wall? No crew of experts needed nor hydraulic equipment. While maybe most of us didn’t, what we did use … Continue reading
The importance of media- adapted content
We’ve just come across an interesting interview about the importance of a value- added buying proposal. In other words agencies (who seem to prefer being involved in the content development part) recommend maintaining message consistency while adapting it to the … Continue reading