There is a considerable amount of digital signage articles published in our industry on a daily basis, read by people near and far thanks to social media. News and commentary from various perspectives and knowldge levels reach our Lancashire base … Continue reading
Category Archives: Digital Signage
New white paper: Digital Signage for Retail
The rise of etailers like ASOS, the increase in the cost of commodities and in VAT and the fierce competition for share of wallet add extra- pressures on retailers who need a total rethink of the in-store strategy. Digital signage … Continue reading
5 previsions in TV advertising than can be applied to digital signage
PepsiCo’s Global Head of Digital, Shiv Singh wrote a very interesting article on the future of TV advertising highlighting its digital & social media destiny. The points Singh makes could stand valid for digital signage ads and communications in general: 1. … Continue reading
Digital signage content errors that could slash your system’s ROI
In the digital signage industry, we claim that ”content is king” because it’s the content that attracts attention, drives engagement and leads to action. After having chosen the right hardware and software and the right screens placement you don’t want … Continue reading
New white paper- Digital Signage for Education
The millennial generation was raised on moving images so using dynamic signage to connect to them makes sense. Networks of screens offer educational institutions an exciting method of communicating with their staff and students and our white paper shows … Continue reading
When Pharmacies use digital signage…
… great things happen. Staff and customers are well informed, visitors are greeted, children are entertained and important medical information reaches its target audience. For a global pharmaceutical company, keeping its employees up-to-date with changes in their corporate environment was … Continue reading
Hi-tech retail: Interactive hangers in Japanese department store
Japan, a country obsessed with fashion, service and technology came up with another interesting combination of these three elements to the delight of its shoppers. This time it’s interactive hangers that made it to the news and the way they … Continue reading
UK’s 1st network of roadside digital screens launched by Clear Channel UK
The UK will soon see its first network of roadside digital street furniture installed in London, meant to enhance the Immediacy, Context and Interactivity of the outdoor advertising messages. According to Clear Channel, the goal of this network is to … Continue reading
IBM intrigues and inspires with a 123 feet long digital wall at Lincoln Center in NY
…which is part of a bigger project, the THINK exhibition taking place at Lincoln Center, NYC, marking IBM’s 100th anniversary and its contribution to the technical advances of the last century. What is special about this wall, is that … Continue reading
Digital Signage for Retail
We’ve recently published an article in The Point of Sale magazine presenting the potential of digital signage in a retail environment. Here is a summary of the points we’ve touched: – visibility. The screen itself attracts people attention and gives … Continue reading