Bus- stops, video- games and A great cooperation between digital technology, creative marketing and art all combined in the window store of Repetto, a luxury Parisian leather goods shop. Prepare for an exquisite example of digital- out-of-home and place- based … Continue reading
New advertising regulations anger French media agencies.
The new outdoor advertising regulations issued by the Ministry for Ecology in France are met with strong disagreement by media agencies that deem them ”contrary to the law” and ”irresponsible”. These rules set at a national level limit the size of the … Continue reading
New version of digitalsignage.NET about to go live
We are pleased to announce the impending release of the new digitalsignage.NET system which will be enabled soon after we have communicated with our users in order to transition them to the new system. Some of the key new features … Continue reading
iPad2- a possible threat to digital signboards?
We’ve been reading some interesting articles, including one released by Apple itself, addressing the iPad’s capacity to be used as a digital signage hardware. As shown below its screen is large enough to substitute a digital signboard and it doesn’t … Continue reading
Live road traffic info and digital signage
The need for providing real-time information on traffic conditions has been long- identified by companies like Infotrafic (France) and INRIX (US) yet the content was confined to PCs, radios and mobile-phones for quite a while. At this year’s DSE in … Continue reading
Interactive digital signage in San Francisco’s bus stops
If you’re getting bored while waiting for the bus (and who doesn’t?) you might be provided with some entertainment; if you’re in San Francisco and happen to wait at one of the 20 bus shelters equipped with 72- inch interactive screens to play … Continue reading
JCDecaux’s USnap
A snappy demonstration of one of our clients’ mobile- poster application- USnap. Don’t be put off by the lack of sound, the video ”speaks” for itself. It just makes you think what role digital signage could play in the whole … Continue reading
Instantly customised ads in NYC.
Exciting news from New York about taking place- based media to another level. The personal one. Imagine being able to display the ad corresponding to the individual’s buying patterns exactly when he/she is shopping. Armed with data about 80 million … Continue reading
Cloud computing- enhancing economic productivity
If you are still looking for tangible benefits of such an intangible concept: cloud computing Jean-Philippe Courtois, president of Microsoft International presented them in plain words at the CeBit trade show in Hannover, Germany. For those unfamiliar to the term, Mr … Continue reading
How not to handle a cloud failure. Google and Microsoft.
Two important email providers Google and Microsoft have recently encountered a cloud failure and it would be interesting to further investigate their reactions for learning purposes. This week Google officially announced an outage affecting 0.02% of all its Gmail accounts (around 40,000 … Continue reading