It’s not 2054 yet but Minority Report’s surreal ads could become more real than you think. Ads will not be shouting at you just yet (as they did to Tom Cruise’s character ”John Anderton- You could use a Guinness right … Continue reading
Help your brick and mortar store survive
A recent MarketingWeek study has shown that over 1/3 of customers are dissatisfied with their in-store experience and go online to avoid the usual inconveniences of ‘brick and mortar’ like long queues or unfriendly staff. Furthermore they sometimes are so … Continue reading
Cooperation-based digital signage
When you are joining a digital signage network (i.e. count yourself as a customer of a digital signage company you bought your software from) you enjoy, apart from the product itself, some network specific benefits. One of this is a … Continue reading
Coping with emergency situations- how digital signage could help save lives
The fire alarm goes off and everyone’ s asking what are they suppose to do. Before instructions are remembered (or not) and panic is mounting a screen informing people what’s happening and how to react could prove more than handy. … Continue reading
DOOH’s future looks bright
‘’The digital element of the OOH market is undoubtedly the fastest growing sector, driven in part by an explosion of investment in new screens’’ (Paul Brindley Commercial Director, Heathrow Express). ‘’This year will continue to drive a fundamental change in … Continue reading
Japan’s disaster and the LCD industry
Consumer Lifestyle News’ Quake Analysis highlights the effects of Japan’s natural disaster on an important aspect for the digital signage sector: the LCD manufacturers’ production capability. As Japan is the main source of LCD components their limited capacity to produce … Continue reading
The magical cereals and the screen
If you’re thinking your customers might just miss your product among the multitude of offers eCoupled, an American technology company, came up with a solution: make them blink! Besides that, the eCoupled intelligent packaging system offers an in-store management system … Continue reading
Digital Signage and Augmented Reality
An interesting shopping concept was launched by Zugara’s Webcam Social Shopper at DEMO 2011 enabling consumers to try clothes on using just a webcam and an augmented reality software embedded in an e-commerce website. And wait! There’s more to that! … Continue reading
Marketing the DOOH
Programmers often remind me of a simple programming maxim: The easier you make it for the end user (the customer), the more complex the challenge for the programmer. I am often reminded of that saying when I consider the myriad … Continue reading
New digital signage hardware
For keeping you informed we did some window- shopping this morning for digital signage hardware novelties and came across this fresh all-in-one display screen, that seems both software- and user- friendly. Middle- sized, it’s suitable to retailers of all sizes and … Continue reading