The interactive map that ‘knows’ who you are


In an article published today by Techcrunch, Microsoft announces its new technology that, just as Google’s ProjectGlass, intends to ‘make the world more user- specific’.  In this case, Microsoft’s SemanticMap allows the digital map to adapt to a user’s location and body orientation,  employing 3 types of technology that have become very acclaimed  in the digital signage/ digital-out-of-home realms lately- gesture recognition, face analysis and proximity detection.

The digital signage prototype will not be translated into a Microsoft product, the article continues, quoting Sergio Paolantonio, a senior research designer at Microsoft Research Asia- ‘There are no current plans to deploy the current scenario as a new Microsoft product.”

Nonetheless, it provides reliable hints as to what extent augmented reality and interactive digital signage could become part of our daily lives.  Microsoft’s interactive wayfinding system allows a touchless manipulation of the data, recognises who you are and how close you come to the display (see the similarity with the Xbox), adapting content accordingly ” As they approach the display for more information, we dynamically decrease type sizes and increase the detail level of both map layouts and their information overlays.”  Microsoft explains.

While day-dreaming about the future, watch this video and try to imagine richer applications of the technology (i.e. imagine digital posters being able to identify criminals looking at the information displayed on the screens).











Microsoft's interactive wayfinding system















Other articles you might be interested in:

Reading, watch out- NFC is coming to town!

Starbucks makes buying a coffee a stellar experience

Hi- tech retail: interactive hangers in Japanese department store

Coca-Cola is talking to you…


cloud- based digital signage





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