In an interview granted to the French newspaper, Les Echos, Nicolas Bordas the president of AAAC (The Association of Communications Agencies in France) acknowledged the importance of regulating the outdoor advertising while not undermining the industry of place- based advertising. The proximity commerce (groceries, pharmacies, small electric shops etc.) and cinemas depend on, he says.
The new law concerning urban public advertising is meant to diminish visual pollution in cities but Bordas notes, it might hamper the development of digital signs networks, strongly connected to the future of outdoor advertising.
A conference will be organised next month in Paris to answer the concerns of the media industry and address the potential issues that the proposed legislation might be raising (source ooh-tv.com). To find out more about new regulations affecting the DOOH market click here.