In a fast moving world when something happens every minute people are interested in keeping informed about the latest news wherever they are and wherever they go. Smartphones democratised the ”consumption of news on the go” and have increased the … Continue reading
Category Archives: Digital Signage
The digital signage industry as seen at ScreenMediaExpo 2011
ScreenMediaExpo is over and we are now back from London where people from further away than us came to showcase their products and/or present their views on the DOOH’s market trends. With all the innovations we’ve read about just few … Continue reading
Getting ready for UK’s next digital signage event
Another thrilling event is approaching in London, electrifying the international digital signage community. The Screenmedia Expo is heralded as the place to be for all those with an interest in digital signage (both from a technical and media perspective). As … Continue reading
Too much advertising kills advertising
Or so does one of the latest articles of the Platt Retail Institute suggest, based on the studies of several researchers and psychologists in the field of consumer behaviour. While at least 50% of the purchasing decisions are made in … Continue reading
Interview of Pascal Cübb- the inventor of the ”digiwalkers”-on digital signage trends in Europe.
Pascal Cübb is the CEO and founder of Cübb, the company that has recently deployed the ”digiwalkers” (the term used by iDOOH Media- one of their partners in the UK ) or the Cyklops as they call it in France for Virgin … Continue reading
E-billboards banned in Salt Lake City
More digital signage tumult, this time on the other side of the Atlantic as Salt Lake City authorities decide to ban electronic billboards from the city’s outskirts, the DailyDOOH announces. The old idea that shiny signs distract the drivers’ attention reoccurs and … Continue reading
Royal Wedding gets UK’s best DOOH spot
Live photos from the Royal Wedding will be published on UK’s best DOOH spot Hello! and Ocean Outdoors announce. The screens are located on the elevated side of A4 at Hammersmith, a main arterial linking Central London to the Heathrow Airport … Continue reading
Biometric digital signage for more than just advertising
The discussion about the face recognition software is stirred and one couldn’t ignore the subject especially since it’s mentioned in most online DS publications. But it seems that its popularity goes beyond this industry as TechCrunch notes the new technology mainly for … Continue reading
More in-store money making fun & the new sound of coupons.
Remember Catalina? It’s that US marketing company producing instantly customised ads at checkouts in NY supermarkets. They came out with another gimmick and this time are on line coupons, according to The New York Times. The company is already offering … Continue reading
A more alive customer experience
Tre, a Swedish provider of mobile phones and broadband launched a truly interactive shopping platform allowing users from any location to interact with (human) agents via a custom built touch screen. The idea was to offer the same high-quality, personalized … Continue reading