In a world of continually advancing technology, nobody knows quite how far it will go. From vinyls to ipods and dial up internet to Wi-Fi, the question is how long will it take for traditional signage to be completely replaced by digital signage?
The digital world is already changing at a rapid pace, but many DooH operators are still waiting for the definitive end of static signage. However, the problem is that no matter how innovative and creative something may be, many businesses will still choose a cheaper/more familiar option.
What will it take for digital signage to take over?
The answer to this question is still unclear, but many companies in the industry believe people are sceptical of the start-up price.
Digital signage prices are being lowered or new technology is being created, such as our Android digital signage solution, in order to make the software more affordable for those who don’t want to spend a huge amount of money. It’s difficult to take over the traditional market because the budget which is allocated to marketing channels or businesses isn’t elastic.
The most important cost factors that are taken into consideration include:
- CMS for content management
- The player
However, even though these costs may be too high for certain businesses, it is debated that a digital signage solution does much more than a traditional sign and works out cheaper in the long-run. No printing costs, no ad space costs.
Digital signage is able to display different content at once, from the weather to RSS feeds, alongside being an interactive display for your audience, improving brand awareness. With a digital network, once a design is selected it can be pushed to every location within minutes and all of the signage can be managed from a central location.
In addition to the price being cheaper in the end, a digital signage solution is so advanced now that it can improve your business’ prospects and target your audience in a much more effective way.
Interested in a digital signage solution for your business?
Dynamax are one of the longest standing digital signage companies worldwide. We provide enterprise and entry-level digital signage software solutions to organisations small and large, from large media owners to colleges and charities.