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E Ink Announces Advanced Color ePaper for Digital Signage.

E-Ink have finally announced what looks like a potential game changer in the world of Retail digital signage.   Called Advanced Color ePaper (ACeP), it’s a big leap above the company’s aging Triton tech, which could only display around 4,000 colors. Basically, … Continue reading

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Will digital signage be at EURO 2016?

With all the excitement around the upcoming EURO 2016 games I set about wondering how digital signage may figure in the marketing mix of the stadiums involved. But first, full disclosure, I know absolutely nothing about football, so that makes me eminently … Continue reading

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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

Public sector

7 reasons why healthcare institutions need digital signage

  Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading

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Top 5 reasons why Higher Education institutions need digital signage

20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading

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A check list for your digital signage solution

  Read this if you’re asking yourself the most important question that someone looking for a digital signage solution has in mind: ”What do I need to buy?”*. So for making things easier for you we came up with a … Continue reading

books

Dynamax Recommended Reading List – #5

This will be the last recommended reading for a while, but we will come back with more as they come to us. I just love books that dispel the adage that management of a business has to be done a … Continue reading

books

Dynamax Recommended Reading List – #4

  I am not sure if this book portrays a utopian view of the future of mankind or a dystopian one (I err on the side of utopian probably). However what it does is introduce the reader, from one of … Continue reading

books

Dynamax Recommended Reading List – #3

I love people that challenge the status quo, especially when it comes to management and how best to run your company. One such individual who challenges continuously is a gentlemen by the name of Jason Fried. Jason and his partner David … Continue reading

books

Dynamax Recommended Reading List – #2

I always remember when Dynamax decided to go down the SaaS routs rather than where we had come from which was the Out Of Home Advertising sector. In our old markets (we we still serve today by the way) a … Continue reading