Lynx’s augmented reality advertising campaign at London Victoria station made it to the news again and this time it’s the BBC who highlighted its stunning results: the advertised deodorant became the brand’s second best-seller after only a few months after its launch. So the DOOH gimmick worked pretty well! We’re glad to have brought our contribution to the first AR campaign displayed on a large digital billboard in the UK (Grand Visual) as partners of JC Decaux and to have helped at installing its Transvision screen and do the necessary cabling work.
The ”disruptive” advertising experience not only increased Lynx’s profits but was also translated into a strong viral internet campaign with around 781,000 views on YouTube. That is more brand equity for the company and loads of free publicity.
The article acknowledges the augmented reality’s turn from a gimmick into a trend, which is what us folks from the digital signage industry have already noticed (just think how many articles you’ve read/published on this subject in the last 2 months?). Arguably the 3D could be the magic tool that turns advertising from a more or less welcome outdoor ”distraction” into an enjoyable experience.
Read the article in full here.