Using digital signage to grow your business in 2014

There are a number of new tech trends in digital signage this year, both predicted and certain, that will help you to look back on the strategy you used in 2013 and improve it this year.

Perhaps you already use digital signage for your business to improve marketing efforts, to increase brand awareness or for customer education – So how can you expand your business even further and keep up with the trends?

Consider using cloud-based solutions
If you aren’t using a cloud-based solution already or you’re currently planning on deploying a digital signage network, try using a cloud-based solution. Experts are advising this due to the simplicity of the system, and fewer financial, ICT and human resources are needed. If you would like more information on the difference between cloud-based and on-premise digital signage solutions, take a look at our infographic here.

We offer both types of digital signage at Dynamax, take a look at our corporate website for more information on our products. 

Make your content more intimate
In 2013 there was a constant reminder that content needs to be simple yet effective. This has not changed and will still remain extremely important given you are using a great software. Personalise your content even more, request twitter feedback to display on your screens and use a number of call-to-actions to make your consumers feel like they are a valued part of your business. Nothing can beat personalisation and a positive experience if you want to grow your company further.

Expand your digital signage network
If your goal in 2014 is to grow your business, maybe consider new ways in which you could incorporate more digital signage by adding new screens or adding different content to each screen. Many customers are returning customers, so you can use figures and analytics from last year to determine how to expand your customer base through digital signage. Consider what strategies are popular among your audience and what types of new customers seem to be trending in order to decide how to modify your content/where to place your screens.

To keep your digital signage network relevant and effective, make sure you are aware of what works and what doesn’t. Keep an eye on customer engagement and return on investment to determine how to make 2014 a huge year for your business using signage.

We have a range of free resources for you to download which may help you reach the full potential of your network. Simply click on the image below:


 With thanks to The CommerceLab for the inspiration to write this post.

About Dynamax
Dynamax are one of the longest standing digital signage companies worldwide. We provide enterprise and entry-level digital signage software solutions to organisations small and large, from large media owners to colleges and charities.

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