Advertising displays like you’ve never touched before

For most of us, touchscreens are a ubiquitous part of our lives as they’re embedded into the devices we use the most: smartphones and tablets. Yet, I’m sure that not many of us had the chance to interact with a screen like this one- made of mist and air (don’t worry, you might have one in your home in about 5 years if you can afford it).  At the moment, the display is targeted at advertisers, hotels and restaurants that want to ‘wow’ their customers and are willing and able to pay $15,000 per device (INfluencia, our original source actually quotes a price of a whopping € 30,000 per item).

Here’s how it works: A projector is reflecting the content stored on a computer off a mirror and displays it onto the mist and air. The display allows you to interact with the content too just as you would do on a normal device or screen and loads information according to your choices, besides releasing smell. L’Oreal is said to be one of the brands to use Displair for the launch of a new perfume this month. The Russian Maxim Kamanin is the inventor of the product which we would endorse as pretty cool.


Our second discovery for the day is Pepsi’s Like Machine that gives you a can of soda in exchange for a Facebook Like. If only things could work this way for houses and cars… The  digital signage touch screen embedded into the vending machine allows people to log in to their Facebook account and Like Pepsi’s Page to then get the free drink. By delivering this campaign, Pepsi Belgium (the brains behind it) have not only managed to generate word-of-mouth and media attention but also gain data about the recipients of the free drinks, something quite unheard of before (in saying this we should probably mention our friends at Cübb  whose street marketing solutions were designed to collect data from passers-by). Oh and by the way, does this remind you of something else? As for us, it makes us think of Coca Cola’s interactive vending machine intended to unite two countries.


Image credit: The Slowear Journal

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