Press and sniff…the scent of baked potatoes ads from JCDecaux

From the series of ”funky outdoor advertising ideas” from our land and abroad- here are our picks for the week.

Press and sniff or the story of the scented ads

JCDecaux did it again. This time advertising Mccain’s ready baked potatoes on bus shelters across the UK. What’s special about these displays is the fact they allow people to ”feel the warmth” of baked potatoes- just the right thing to do given Britain’s cold weather. A great application of the right message- at the right place concept, we’d say. And to take the sensorial marketing experience to another level, the bus shelters also emanate the scent of…ready made jackets.

Warmth and baked potatoes scent at the touch of a button.

Now getting to the techy part- we’re told that there are 10 such installations across the country which consist of 2-foot high, fiberglass potato sculptures within a fullsize poster in the shelters.  The whole experience is triggered by simply pressing a button. So press and sniff.

Sunny ads that appear with sun

Brazilians are proving their advertising ingenuity by creating a display that shows a sunscreen ad only when the sun shines (meaning all day long for the lucky Brazilians) and a simple teaser message on a white background at night (you don’t really care about sun lotion at that time, do you?). The mosaic is made of  beads reacting to UV sun rays, providing vivid colours. The Brazilians explain the concept in the video below which, unfortunately, doesn’t have English subtitles (but if someone can translate it- feel free to use our comments box).

This project was developed by AgenciaClick Isobar.

Sources: Mashable and Designboom

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