60% of consumers follow at least one brand on social media networks

The majority of consumers are willing to follow a brand on Facebook or Twitter — especially if there is a financial motivator such as coupons or special promotions, a new study found. In fact, 60% of consumers polled follow at least one brand via a social network, and one in four said they did so in order to search for coupons or promotions, according to a poll of more than 15,000 residents of the United States and Canada by Empathica, a developer of customer experience management (CEM) solutions. Thirty percent cited their desire to seek more information on a brand, the study found.

Original article here (http://www.informationweek.com/news/software/crm/showArticle.jhtml?articleID=228600070&cid=RSSfeed_IWK_All)

Goes without saying that your choice in Digital Signage software is important, as is the ability to support social network feeds.

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