Every business owner aims to improve profits and customer satisfaction on a daily basis. Whether your business is in the retail sector, hospitality or education, make the most of a persons dwell time with digital signage.
A brand is shaped by customer experience. If you use digital signage to its full potential, your sales will lift and your brand awareness will increase. If you’re wondering how to do this, follow these simple steps to make a start:
1. Entertain your customers
If you’re stood in a queue waiting to be served, or if you’re looking around for a member of staff, you may naturally become bored or stressed. What better way to grab someone’s attention than by distracting them of their boredom? Display some promotions, recent adverts if you have some or notices about future offers. All of these things will be memorable and you can place them tactically in areas where people spend a longer amount of time.
2. Queue management
Conventional queue management signs are LED arrows or numbers that direct people to the next available window/cashier. But just like the above, you can make the most of this waiting time by deploying screens with entertaining/promotional content. Not only this, you can use screens to improve operations on the managers side of things. Customer service is what makes your brand what it is, and keeping your queues in line will keep your customers in a great mood (and will improve the chances of an unplanned purchase!)
3. Include an interactive element
While a person has the time to interact with your company, use the digital signage to ask customers what their favourite item was today, what offers they think are great or what they want to buy next time via a Twitter feed. This creates a memorable experience, and it’s also an effective way to avoid boring your customers while they wait or look around. Not only are people going to be looking at your screens, but also at their smartphones or tablets. Competition is fierce, so involve your customers and offer great customer service.
4. Know your customers and their dwell time
Those who have seen an ad via digital signage have made an unplanned purchase after seeing an item on the screen. However, an item you have on offer may not appeal to a 60+ year old as much as it may do to a teenager. Before you determine what content to display and where, try to understand your customers dwell times and schedules depending on time of day/day of the week. This guarantees that your messages reach the right people, at the right time.
These tips are based on customers who may have a long dwell time, meaning you can include detailed content and lots of it. However, this doesn’t mean you should ignore those who are simply passing through. For these people it’s possible to include lots of images, bold text and punchy sentences in order to grab their attention. After all, a person remembers an advertisement they have seen if it is effective, which may mean in increase on return on investment for you.
Keep these things in mind and make the most of your customers dwell time – whether it’s short or long!
If you’re just getting started on digital signage or you want to improve your current network, we have a range of free whitepapers ready for you to download.
Dynamax are one of the longest standing digital signage companies worldwide. We provide enterprise and entry-level digital signage software solutions to organisations small and large, from large media owners to colleges and charities.