SMIL is an exciting new chapter in the Digital Signage / Digital Communications universe.
Having a fully integrated device helps to significantly drive down hardware costs, decreases the impact of CAPEX and so leads to faster ROI. I believe large scale networks across many different market verticals are more achievable than ever before. Some of these networks will generate revenue from advertising, however it’s not mandatory and as we know, and not always the sole purpose of a Digital Signage Solution.