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The Cost of Customer Acquisition.

Way back in April I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling … Continue reading

Large cloud storage

What is the Cloud – Part 2 – The Difference Between Desktop Software and SaaS

In the first article on ‘demystifying the cloud‘ we attempted to provide a simple explanation of the similarities between ‘The cloud’ and ‘The desktop’. Today in the second article we dive a little deeper and look at some of the … Continue reading

data-centre

How to minimise cloud outages for digital signage users.

It’s been an interesting period recently for cloud services, with both Amazon (North America) and Skype (Worldwide) suffering major outages. In Amazon’s case it was a good old-fashioned network interruption that caused significant knock-on effects. Even the biggest cloud services … Continue reading