Are you a marketing and comms agency trying to innovate and make some money in the process? Then this is the article for you. What prompted us to write this article is the interest received from companies with a strong … Continue reading
Tag Archives: advertising
Save the physical store from extinction
In a nutshell, this is the main idea of a very interesting article published recently by Marketing Week. This piece, among others, makes marketers in the retail space attentive to the versatility of digital signage in the multi- channel age. … Continue reading
Some more digital signage kung fu from Dynamax
When we thought we’ve seen it all, we’ve realised that we haven’t. The advertising industry seems to favour the use of screens so we’re continuing our series of digital signage in unexpected places. After Marie Claire’s video advert within … Continue reading
Another unusual place for a screen (inside a magazine!)
Last year we’ve talked about screens replacing bathroom mirrors and screens in fitting rooms (or Tweet mirrors) but we didn’t anticipate, at that time, that tiny screens in magazines will complete the list! Marie Claire is the first UK … Continue reading
Outdoor display helps you solve a crime in New York City
Among the many fun/ crazy news discovered today (such as the drum kit made up of chandeliers…) here’s one worth presenting on our blog (more extensively). News came to us that an interesting electromagnetic display made up of no … Continue reading
Digital signage in train stations- entertaining and eye-catching, new study shows
A study conducted by the French company Media Transport Pôles Gares in association with Illigo and the Conseil Supérieur de l’Audiovisuel (the French broadcasting regulator) shows commuters appreciate the presence of advertising screens in train stations. 86% of the interviewees … Continue reading
Press and sniff…the scent of baked potatoes ads from JCDecaux
From the series of ”funky outdoor advertising ideas” from our land and abroad- here are our picks for the week. Press and sniff or the story of the scented ads JCDecaux did it again. This time advertising Mccain’s ready baked … Continue reading
Prices of screens set to plummet- who’s gonna win?
The end customer, of course. Industry leading publication-DailyDOOH signaled today the attrition war going on between Korean and Japanese display manufacturers, who are reporting huge losses for the last Q of 2011 (and not only). According to the publication, these … Continue reading
Industry best practices- content that won’t go unnoticed
If you struggle with finding ideas of using digital signage in your locations or with finding original ways to engage your viewers, here are a few videos that might help. In their efforts to attract consumers’ attention, brands have turned … Continue reading
Hi-tech retail: Interactive hangers in Japanese department store
Japan, a country obsessed with fashion, service and technology came up with another interesting combination of these three elements to the delight of its shoppers. This time it’s interactive hangers that made it to the news and the way they … Continue reading