In the digital signage industry, we claim that ”content is king” because it’s the content that attracts attention, drives engagement and leads to action. After having chosen the right hardware and software and the right screens placement you don’t want … Continue reading
People prefer images to text. This statement is particularly true for the web, as images help us navigate through the information clutter easier. We believe that pretty pictures and videos are the way to go when it comes to … Continue reading
So you’ve installed your screens, connected them to the Internet and to your portal and here you are- faced with the (somehow) intimidating question of ”What next?” or ”What am I going to show on my screen?” Or maybe you’ve … Continue reading
If you struggle with finding ideas of using digital signage in your locations or with finding original ways to engage your viewers, here are a few videos that might help. In their efforts to attract consumers’ attention, brands have turned … Continue reading
In one of our whitepapers- Digital Signage for Beginners– we describe 8 common traps people fall into when implementing digital signage for the first time. We thought it would be nice of us to share it on our blog, in … Continue reading
The terminology used by non- digital signage specialists (such as: indoor TVs, TVs for waiting rooms, advertising displays etc.) can be misleading at times in the sense that it describes a system by one single element: the screen. The consequence … Continue reading
The worst marketing mistakes we’ve noticed that would definitely have benefitted from a spell check. Isn’t it remarkable how credible brands (think Pepsi, McDonald’s, and Lush) can suffer from so many marketing mishaps? With bank-breaking budgets that would cripple most … Continue reading
Any social media aficionado would be well- acquainted to ‘’Vine’’ by now- a mobile app introduced by Twitter that allows users to film and share 6-second videos. As they put it, this is just another way of sharing life in … Continue reading
Continuing a tradition instituted last year, we’ve compiled the 10 most read blog articles of 2012. Thank you all for your support, comments, ideas and corrections and we look forward to a furthering of our collective knowledge about digital signage, … Continue reading
Tesco was the first major supermarket to deploy a digital signage network in its stores back in 2004. Though it was initially planned to cover 300 stores, the Tesco TV project stalled at 100 screens due to lack of … Continue reading
