The holiday season is nearly here which means it’s time to step up the game.
Shopping is on the rise and consumers are out to spend their money on the people they care about. No matter where potential customers may be shopping/eating/meeting, it is essential that your company beats competitors by making their experience efficient, unique and memorable.
Whether you are a small business or a large one, digital signage is an extremely powerful medium that will help you increase your ROI all year round. But there are a few things you can do to enhance your sales using digital signage over the festive period that are easy to implement.
- Display your holiday offers and promotions clearly -
Everybody loves a bargain, especially at Christmas.
Show consumers how they can benefit from buying your goods and
why they should choose you instead of your competitor three doors down. You might have one screen, a network of screens or still looking into deploying digital signage – but keep your offers and promotions a priority on your display.
- Get personal - Give your digital signage an interactive element and make your consumers feel a part of your company. Use a call-to-action such as asking them to tweet about their experience or their favourite Christmas item, follow you on facebook or sign up to your newsletter. All of these things are memorable and will certainly make you stand out from the crowd.
- Showcase what makes you different – The power of video and images is astonishing, and people do want to know about the background of your business and why you are different from your competitors. Display your testimonials and past events this Christmas and show your customers why they are making the right choice by spending
- Update content on a regular basis - One of the most exciting features of digital
signage is its ability to offer real-time updates whenever you decide. You might have
a last minute deal thanks to a seasonal trend, or you may be interested in thinking of
different ways to entertain your customers. If you make the time to update your
content regularly you will see a huge improvement on interest and return on
Digital signage is a great way for you to boost your sales and brand awareness throughout the whole year, but over the festive period taking advantage of all the features is especially beneficial. Shoppers are on the rise and celebratory outings too, so why not make the most of it this year and start increasing your ROI with a digital signage solution.
Feel free to take a look at our cloud-based digitalsignage.NET software features which will allow you to do all of the things listed above and more. We also offer a more complex on-premise software, POVng, which may be more beneficial for you. Check out our infographic of the differences between them which may help you determine which one is most suitable for your business.
We also have a selection of free resources which you may download for more information on how to make the most of digital signage. Simply click the picture below and you will be re-directed to our whitepapers.
Special thanks to this article on digital signage today for the tips on boosting holiday sales with digital signage.
Dynamax Technologies are one of the longest standing digital signage companies worldwide. We provide enterprise and entry-level digital signage software solutions to organisations small and large, from large media owners to colleges and charities.