Why London’s vintage posters should go digital


These posters were to be seen around London during the 1920’s- 1930’s, promoting the Underground and different venues or events (Covent gardens, London Zoo, or the circus). Colourful, with sharp text and bold images, they seem to have met their goal- attracting eye balls and transmitting a message. For their time, they were an efficient way of informing the public but nowadays, they could easily get lost in the ”forest” of printed adverts out there. Let alone, seeming somehow antiquated, given the technology we have at our disposal.

As the digital affects everything around us, one can wonder if printed posters are still the best communications option on the long-term.  Despite their eye-catching feature, printed posters are limited in terms of the number of messages they can display (which is usually one). This implies that they are binned when the message gets outdated  and they’ll need to be replaced with new ones (implying new design, print and transportation costs).  Talk about not being environmentally- friendly or cost- effective.

So why not consider digital posters? Those in their turn,  can allow you  a to send a multitude of messages that are location- relevant and timely (yes, you can refresh them on the spot).

There is no limit as to how many pieces of content you can post and when one ”gets stale” you can easily remove it without getting rid of the medium (screen) as well. One digital poster can be used for years and the same can be said about an entire network.

Digital posters- also known as digital advertising screens- allow you to display dynamic media that catches people’s attention and delivers timely, relevant messages to them. We exemplified this below, with a few static images that succeed each other. This is a very simplistic way of using digital signage (or digital screens), as the system allows you to display videos, Twitter feeds, weather, news and a variety of other information available online. You can display different information simultaneously, if the messages complement each other.

All this is possible thanks to digital signage software (like digjtalsignage.NET) and media players enabling you to control and monitor your screens and messages remotely.  This is where we step in. We provide digital signage software that allows you to upload, schedule and manage your communications over the Internet and send them to the right screens, at the right time.  We have helped a multitude of SMB’s as well as multinational organisations to use digital signage  and our ‘secret sauce’ consists in our product’s ease of-use and cost- effectiveness.  If you want to learn more about us, then contact us, grab our RSS feeds or set up a digitalsignage.NET account (our digital signage software) for free.

Want to learn more about digital signage and how to use it? Download our complimentary white papers.

One medium- multiple messages.

Image credit: The London Transport Museum and Greenbuz







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