Every once in a while we publish some of the press releases reaching our inbox that we find relevant to our industry and audience. Here’s the newest one received today, from the video advertising realm.
We are told that HIRO Media, the leading video ad management and serving platform for content owners, publishers and media agencies had signed a deal with Viewster, SwissVideo on Demand distributor to digital platforms, globally.
The latter confirmed that the recent partnership has already produced significant financial benefits ”With the support of HIRO’s tech and consulting team, we have succeeded in creating an operation that has transformed Viewster into one of the leading ad supported online video operations globally” says Viewster’s CEO, Kai Henniges.
HIRO’s advertising waterfall system permits multi dimensional bidding ensuring that Viewster will show only those campaigns with the highest revenue potential and fastest ad loads. HIRO offers solutions to agencies, content owners and publishers that enable them to manage their ad sales, inventory and analytics while ensuring total buying transparency.
Regarding the partnership, Ariel Napchi, CEO of HIRO Media stated ”We are delighted to be working with Viewster and to facilitate this remarkable growth in Internet ad revenue. We are able to offer seamless integration of data with ad- optimisation and increase the efficiency of campaigns while minimizing ad inconsistencies and manual intervention.” HIRO Media is a privately held company with offices in Tel Aviv, Silicon Valley, New York and Paris.